Party leaders fanned out across the country to unfurl the party flag atop houses of supporters with party president Amit Shah launching the campaign from his Ahmedabad residence. “I am really happy to see BJP leaders and karyakartas strengthen the ‘Mera Parivar Bhajapa Parivar’ movement across India. It is wonderful to see BJP endearing itself to all sections of society and being at the forefront of raising issues of public welfare,” PM Narendra Modi tweeted, giving a boost to the campaign.
BJP chief ministers, deputy CMs, union and state ministers in addition to senior party functionaries and boothlevel workers will reach out to households at the booth level and share with them the government’s achievements. It has also been launched on social media. UP CM Yogi Adityanath launched the campaign by unfurling the party flag at the home of a Dalit family in Lucknow.