John O’Hurley takes a gamble on a new tech tool that proves you’re human

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How many times a day are you asked to prove your identity? This number is rising as an increasing number of businesses, apps and organizations want to make sure you are real. For most of us, logging in and authenticating ourselves has become a ubiquitous part of everyday life, be it accessing our banking information, our email, or our social media accounts. They may even write us a code, or ask us to take pictures, in an effort to make sure we are human. And actor John O’Hurley says that’s what was driving him crazy. “I’m not a robot,” jokes O’Hurley. “This is going to be the title of my memoir when I put it all to pen.”

O’Hurley is best known as the host of the annual National Dog Show, and on “Seinfeld” the eccentric catalog magnate J. To play Peterman. But he’s also an entrepreneur, and his latest venture is a partnership with a new company that aims to make authentication easier and more secure using biometrics — things like fingerprints, voice authentication, and facial scans. The company, Q5ID, has an easy-to-use mobile app that allows users to enroll and authenticate securely, wherever they are, with step-by-step instructions, often in three minutes or less complete.

O’Hurley says that seeing the damage it can do to unverified users inspired him to work with the Q5ID. “When I saw a ‘deepfake’ the other night, I immediately went to say that it would be nothing for a CEO, for someone to fake a CEO, some kind of statement about a company’s financial instruments. Dena and stock will tank”, he explains. “Well, there will be no recovery by saying, ‘Well, it wasn’t really that person. It was fake.’

And with bots now outlawing most authentication programs, Q5ID’s app will use your phone to scan your face or your palm while keeping data on your device. Plus, it proves to your bank, social media platform or any other company that it’s really you. And it’s not just for businesses; Better certification could help schools, law enforcement and government agencies cut down on digital fraud, which costs Americans tens of billions of dollars each year.

The company also offers an app called “Guardian,” which aims to show how missing people can be found. It’s a free download that allows customers to add profiles of their loved ones, giving them the power to immediately alert law enforcement if a worst-case scenario occurs.

Ultimately, most experts are predicting a significant increase in the use of our biometrics over the next few years. It’s still unclear when — or if — it will replace two-factor authentication now in widespread use, but biometric apps are expected to be a $185 billion industry by 2031. O’Hurley attributed the boom to ease of use, saying it’s a hit with consumers “because it’s the last time you’ll technically ever need a password, or username. Because you are you.”

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