Why Ariana Grande Skipped the 2022 MTV Video Music Awards

Why Ariana Grande Skipped the 2022 MTV VMAs
Why Ariana Grande Skipped the 2022 MTV VMAs

Due to her busy schedule filming Wicked in the United Kingdom, Ariana Grande appropriately chose not to return to the New York City area for the MTV VMAs broadcast despite being nominated for Best Metaverse Performance tonight. Yesterday, Grande provided an update on her location on Instagram by posting pictures of herself looking stylish in Prada while attending a R.E.M. Beauty event at London’s Selfridges department store earlier this week.


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Grande discussed R.E.M. Beauty and her concerns about entering the beauty industry amid all the other celebrity lines in an interview with ELLE.com in November. I don’t ever want to just get into something that is popular, so I was anxious about [beginning r.e.m. ],” she remarked. It must seem really deliberate and passionately driven. It must seem quite genuine to me. Therefore, let’s experiment, dive in, and play with various things. These formulations are very amazing, and there are so many various ways to tell this cosmetic tale. I’m thrilled that we can implement our own variation of this in the beauty industry.

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She continued by pointing out some parallels between running a line and composing music. The simple explanation is that music and makeup are very different. The way that they sort of help bring each other to life is unspoken and right in front of our faces, she added, despite the fact that they are so diametrically opposed and polarised. “When we film the makeup-assisted music video, I believe a lot of my songs come to life more. They are both very distinct media venues for narrative, but they clasp hands in an odd way, and I am so grateful for it.

The process of putting together these formulas and making sure that each note is perfect is the same as when you’re writing a song. For example, you spend time with the pre-chorus to ensure that the notes set up the hook in the right way, that the harmonies don’t compete with the background bells or strings, and that everything is sort of complimentary of one another. Despite how drastically different they are, they feel so similar since both involve meticulously working with formulas, which are also used in music.


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