SEO Important for Business: Every business regardless of its size or industry can benefit from the implementation of SEO services. Here’s why you should consider hiring a professional for your small business or large enterprise.
In this article, we first talk about what is SEO, followed by factors that are crucial to effective search engine optimization. Then we go into detail about how much time it takes your entire team to deliver your website’s SEO campaign. This post ends with some tips on how to optimize your site using Google Search Console and what you need to know when choosing an organization to do it for.
What is SEO (Search Engine Optimization)?
Search Engine Optimization (SEO) refers to all those activities of increasing the visibility of web pages in various online searches. It includes everything such as keyword research, meta descriptions, and other aspects. It also aims to improve the ranking of websites in the results page of specific keywords using relevant keywords. The term “Search Engine” means every part of your website used by people who use Google to find information about your products or businesses. According to Merriam-Webster’s dictionary, Google is defined as a company whose principal business activity was to organize and index Internet data in a global network.
To be more exact, it can be considered a tool to provide information to users about products, services, organizations, and companies. But not only does Google have many tools to improve your content in general but they also work to optimize individual pages of your website. You can read our previous blog post where we explained how to choose the best template for your eCommerce website, and try to understand what Google thinks when deciding what topics to write about on your posts or how to make them SEO friendly.
What Factors Influence Your Website Rankings With Keywords?
To answer this question we go over two main factors that influence rankings on google search engines. One primary factor is the quality of content on your webpage. A high-quality piece of writing would attract more traffic and generate more organic links on Google when compared to mediocre ones. Another significant factor is the title of your webpage. If you offer your potential customers something unique, you will get more clicks to your site, and more likely that their questions will be answered.
If your title is too generic and contains words like “home,” you might even end up losing a few visitors instead of getting new leads. Lastly, meta tags and descriptions do matter a lot when it comes to the success of your content on Google. They are used to describe your product better than your competitors. Make sure your meta tags are descriptive at the least and include your name and contact info for further contact. That way, if someone searches for a particular brand name before doing any action (such as clicking on something), it will appear on their search result. We will give a detailed explanation of these last two points later in this article.
1. Quality Content On Your Page
The amount of times your website has been linked to by different keywords on Google determines the number of links pointing to the top of page and therefore, a higher rank is given to your site. There are several ways to get content on your pages, but one of the most popular ones is called the sitemap. The sitemap consists of a list of URLs pointing to relevant pages of your website, where each URL represents a page of content.
It will show your webpage on Google’s search engine result pages in order to show up on the search results if someone wants to search for your name and/or location. By adding this information on your own website, you can then get connected to Google’s search engine and rank at Google higher with appropriate keywords. The sitemap also helps your clients know which pages of your site are already included in the search. So if there’s a page you don’t want to show on the search results, simply delete it, edit it, and bring it back to the top of the search results page. Once again, make sure that you add keywords to the sitemap.
2. Link Building Campaigns Around Certain Topics Of Interest
Another important factor for ranking is linking to authoritative resources. Most professionals often use link-building campaigns to increase their audience’s exposure to helpful resources. In short, your internal links allow people to discover more about your company by linking to official sources, articles, videos, etc. These links often come through social media, so be careful and think of the right kind of promotion for your link-building campaign.
Remember that you want to keep your links fresh so they don’t become outdated. Also, remember to check who created those links and where was the source of your links. Now that you know this information, you can now start researching your competitors’ link-building strategies. After that, analyze and see if there are any similarities between their link-building campaigns. Finally, create high-quality links on your site that address to the high authority and reputation of your company.
3. Creating Unique Engaging Content
A powerful strategy for attracting and retaining existing viewers is to create original and engaging content for them. When creating your content, make sure you ask yourself whether you want to help people learn about a subject and give them new knowledge about a topic that interests them. As it turns out, the most successful business marketing managers have mastered this skill. All you need to do is to figure out which subjects each page should address. An example below shows pages regarding dog grooming that all people should read at once.
4. Using Relevant Tags And Phrases
A great way to avoid having lots of duplicates or stale content on your site is by using relevant terms from Google search queries so that your readers could find similar content. Think of the words that pop up on your screen if everyone asks for your advice about a certain topic. If none of those words match, try to replace them with keywords to find related pages and resources.
5. Making Sure Each Post Has a Similar Format
If you have different kinds of news on your blog, consider breaking it down into subchapters. Keep it simple and always stick to the same formatting. A reader who is looking for something specific may be confused to find that he/she must scroll through dozens of pages just for finding what exactly the site provides. If a visitor needs to reach the bottom of the page, no longer than 3 seconds, he/she will land on another page and go back to the original one. The more complicated the format is, the fewer chances it gives visitors to finish reading your blog.
6. Don’t Forget About Social Media Marketing
Social media has become an essential part of modern digital marketing strategy. Thanks to Facebook and Twitter, people can interact with almost anyone from anywhere. It is the easiest and fastest way to connect with consumers to improve customer engagement. People nowadays find it easy to share their opinions and express themselves using hashtags. Social media will allow your website to get more social signals, which means that more potential leads will find it easier to engage with your brand. Take a look at our WordPress blog: https://www.karnoslaw.com/blog.
7. Sharing News and Resources
When a person or a business finds a good resource or news item, he/she will start visiting it and trying to find more information about it. At the same time, many websites use social bookmarking services to encourage sharing. If you write a blog post, you should try to follow the steps mentioned above and make them your profile picture. Do this for as many blogs as possible.
Read Also: What Are the 4 Types of Small Businesses?
Try to invite your friends to visit your site, so they are able to like it and spread the news about it online. Or reach out via email or Telegram, so you don’t have to bother about social networking sites anymore. Share information about your firm to your target audience using social networks. Especially with big brands and large corporations, social networking platforms are essential to grow sales and gain traction.
8. Getting Sponsorships
If you want to grow your business and have lots of followers, you will probably find yourself in need of sponsorships. Sponsoring is a long-term decision and can cost thousands of dollars. Before reaching a conclusion, you need to discuss your options with multiple vendors and decide which one is the best fit for you in your budget. Some of the biggest advertisements happen when you promote a company on social networks. There are several advertising companies available, such as AdMob and IFTTT. Just like you have several ads running on your site, you’ll also have several sponsored posts running on different social media pages.
9. Improving Other Digital Marketing Channels
You can combine different online channels in order to grow your brand’s popularity and influence customer behaviors. For instance, your blog is a great place to market your brand and tell your story, but don’t forget about Facebook ads. YouTube ad is another type of paid social network platform and it will help boost your awareness among visitors who are interested in reading your reviews and recommendations. Instagram should also consider promoting your brand so it would reach new audiences who would otherwise be unfamiliar with yours.
10. Tracking & Measuring Results
If you have chosen an agency to execute your SEO campaign, you will need to make sure that your team can track their progress. Many agencies can do this automatically and provide you with an overview of their efforts. It makes sense to see if the project they do is going well. Depending on the task for every single day, it can take months, weeks, or even years. Sometimes it might take the same amount of time to achieve results.
There are other types of monitoring tools, as well. Such as analytics solutions and dashboards on your website so you can see what works well to drive targeted conversions. Analytics helps you to measure the effectiveness of your content. Monitoring and analyzing your website is the key to tracking things and improving your performance.
Search Engine Optimization